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Publishers slammed by carbon emissions ‘Shakedown’
I enjoyed working on this piece. It came from a comment made at lunch (about publishers moving away from adtech again, but in the name of giving buyers more eco-friendly options, so a new take on the list debate blocks). And after digging just a little bit, I found so many people who were really upset about the situation. There is certainly tension: publishers need to do more to reduce carbon emissions, but many did not know that they were blocked by third parties, so they could not solve it anyway. After this story came out, at least one of the third parties changed their policies so that publishers were more in the loop. – Lucinda Southern
