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Amid reports of more cost cuts and layoffs, Allen Media Broadcasting announced Saturday that it will focus its weather forecasting.
In a press release (this was posted on the website of its San Francisco station KRON), Allen Media said it “produces an innovative format for local weather coverage powered by The Weather Channel in local markets across the country.”
That partnership will be based at The Weather Channel’s headquarters in Atlanta and will roll out to AMB’s local television markets in 2025. There’s no word yet on how many people will be laid off as a result.
“We are proud to announce that Allen Media Group is leveraging all of The Weather Channel’s resources and expertise to make our local weather news the best it can be,” he said. Tom O’Brienpresident of Weather Group/The Weather Channel. “We are one hundred percent committed to delivering next-level weather news to our local television stations 24/7.”
Saying the hub will include “immersive mixed reality and award-winning visual storytelling,” Allen Media said the team will be led by a meteorologist. Carl Parkera 20-year veteran of The Weather Channel, and will also include some of AMB’s local market meteorologists who are moving to Atlanta to be part of the next-level local weather initiative.
Allen promises that by using The Weather Channel’s advanced technology, local stations will provide faster and more efficient updates while enhancing the viewer experience.
“Time is the number one reason people still watch local TV news,” he wrote Tim Millard on LinkedIn. “Yes, the weather app on your phone can tell you the forecast for the day or the week. But if a tornado or hurricane is approaching your home, you want a live forecast from a trusted local meteorologist who know your community You don’t get that local institutional knowledge from a pre-recorded forecast from someone at Weather Channel headquarters.
Weather forecasts will be sent by the weather channel in Atlanta. These will be pre-recorded by regional meteorologists who record hits for each Allen station. Live severe weather coverage comes from them too.
Please know – our GM tried anything and everything to keep the ABC12 weather team. It was a corporate decision with no one in charge of the premises. Some people made comments about our competition that I was happy about – our competitors were among the first to arrive with only kind words, so stop with that nonsense.
I am so sorry to see this happen. To my friends and colleagues, you are a valuable asset to the climate world and community and I know you will land on your feet. I’m here if you need anything
Facebook post from Christina Burkhart – Former meteorologist at Allen Media owns WJRT in Flint, Michigan
