Amazon launches Nova Premier, its most capable AI model yet

Amazon announced on Wednesday what claims the company is the most capable AI model in his family Nova, the new Premier.

The new Premier, which can process text, pictures and videos (but not sound), is available in Amazon Bedrock, a companies platform for the development of AI models. Amazon says that the Prime Minister is excellent in “complex tasks” that “require a deep understanding of the context, more steps of planning and precise execution in multiple tools and data sources.”

Amazon announced his New model line In December at the annual AWS Re: extinction. Over the last few months, the company has also expanded the collection with models that generate images and videos, as is IS Sound understanding and Agent, editions that work on tasks.

The new Premier, which has a contextual length of one million tokens, which means that it can analyze about 750,000 words in one move, is weaker on certain standards than the leading models of rival AI companies like Google. On the SWE-Clip Checked, the Coding Test, Premier stands behind Google’s Gemini 2.5 Pro, and is also poorly performed on reference values ​​that measure the knowledge of mathematics and science, GPQA Diamond and Aime 2025.

However, in bright places for the premiere, the model agrees well on the tests for finding knowledge and visual understanding, Simpleq and mmm, according to Amazon’s internal comparison.

In Bedrock, Premier is priced at $ 2.50 at a million tokens into the model and $ 12.50 at a million tokens generated by a model. This is about the same price as Gemini 2.5 Pro, which costs $ 2.50 at one million input tokens and $ 15 per million production tokens.

It is important that the Premier is not a “reasoning” model. Unlike models such as OpenAI’s O4-Dom and Deepseek R1, it cannot take extra time and calculation to carefully consider and check his answers to the questions.

Amazon is the Prime Minister as the best for “teaching” smaller models through distillation – in other words, transmitting his capabilities for a particular case of use in a faster and more efficient model.

Amazon Ai sees everything core in his entire growth strategy. Executive director Andy Jassy recently said that the company builds more than 1,000 generative AI apps and that Amazon’s AI revenue is growing in “three -digit” percentages compared to the year and represents the “annual revenue rate of more billions of billions.”