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8 Important Skills Every Blogger Should Learn
Blogging requires a number of different skills that go beyond writing. As a blogger, you need to know how to effectively create content that not only resonates with the target market you’ve chosen for your niche, but also with search…
The science behind high-performing calls to action
Zamislite da hodate kroz supermarket. Planirali ste kupiti kruh, ali sada stojite ispred izložbe grickalica s natpisom “Samo ograničeno vrijeme — zgrabite svoju odmah!” Bez razmišljanja, vaša ruka poseže za čipsom. Zašto se to događa? Sve je u tome kako…
IAB Study Reveals Disconnect Between Brand Strategy and Consumer Journey Amid Soaring Commerce Video Engagement
New York – September 17, 2024 – In a landmark study, “Unconnected Commerce: The Disconnect between Brands and Consumers in Digital Video Shopping“, and Interactive Advertising Office (IAB) analyzes the rise of Commerce Video, as it found that 70% of…
Gemini can now tell when a PDF is on your phone screen
In the latest version of the Files by Google app, summoning Gemini while viewing a PDF gives you the option to request the file, write Android Police. You will need to be a Gemini Advanced subscriber to use the feature…
How to Train AI to Work Smarter: A Proven Business Process
Struggling to make artificial intelligence work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs? In this article, you’ll discover a proven process for building a dream team of custom GPTs…
AI-powered martech news and releases: December 19
Using language to deceive, that is, to lie, was a unique human activity. I say “was” because artificial intelligence is now doing it too. Research by Anthropic he showed an AI model giving answers that he knew were contrary to…
A Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions they need answered, as well as services or products they need. All of these things are just a search away, and now we’ve seen a cosmic shift from traditional search…
The hidden reasons your CDP project is failing
It is common for companies to invest in new technology and then, a year later, wonder why they are not getting anything out of it. Sometimes it’s the Jane Fonda effect: “I’ll get in shape if I buy an exercise…
Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing Universe
Partnership unlocks new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize downstream impact of influencer campaigns Buttonthe leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. The…
