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BRUSSELS, BELGIUM – September 18, 2024 –IAB Europe and IAB today announced the collaborative release of the industry’s first definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until November 1, 2024, were…
Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we’ll explore how to engage your ideal audience with LinkedIn video. Transformation Story:…
“Advertisers are looking for more end-to-end end-to-end access, working with a smaller set of DSP partners, thinking about how to connect all the touch points and be more personal, to customize that message. All paths must be unified so that…
Children are not only hungry in a new campaign for Wonderful halosthey are downright vindictive and borderline murderous. That’s because his parents cleaned all the sweet mandarin oranges like candy in the house, leaving him with low blood sugar and…
Connections: Sports Edition is a new version of the popular New York Times word game which seeks to test the knowledge of sports fans. Just like the original Connectionsthe game is all about finding the “common threads between the words”.…
Google has filed its proposal to settle an antitrust lawsuit filed by the Department of Justice (DOJ), which accuses the company of monopolistic search practices. Google does not agree with the court’s initial decision and plans to appeal. However, as…
Are you investing time and effort into content that routinely underperforms? You are not alone. Many B2B marketers spend countless hours creating content, only to watch it fail. Why? Because even well-intentioned content can miss the mark if it doesn’t…
We feature new job listings for martech-ers every week, so be sure to bookmark this page and check back every Friday. If you want to hire, please submit your list here — please note: We will not post ads without…
“The only thing we’re going to do in Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September when he introducing AI agents. This week, the company showed what that means by unveiling the significantly upgraded Agentforce 2.0.…
Since both Christmas and New Year’s are right in the middle of the week this year, let’s be honest with ourselves: for all intents and purposes, 2024 is already over. Which means now’s a good time to see how far…
