Brightcove Drives Global Customer Growth and Value Through Strategic Partnerships with Leading MarTech Solutions

Brightcove, the world’s most trusted streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the process of creating, distributing and monetizing video content. As part of the goal of helping customers build more cohesive and easy-to-deploy martech stacks, Brightcove has integrated capabilities from companies like Acquia that offer additional benefits to customers.

“Integrating our partners’ strengths—like Acquia’s DAM capabilities—into the Brightcove platform makes it easier for our customers to capture, deploy and measure video to deliver compelling content that drives engagement and business in one platform”.

“As we build strategic partnerships with key providers, we continually look at ways to help our clients achieve their business goals. With the right partners, we enable marketers to fully exploit their content and get the most value from it ,” said David Beck, Chief Operating Officer of Brightcove. “Integrating our partners’ strengths—like Acquia’s DAM capabilities—into the Brightcove platform makes it easier for our customers to capture, deploy and measure video to deliver compelling content that drives engagement and business in one platform”.

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The relationship with Acquia is part of a broader initiative to co-sell and market integrated solutions that drive mutual customer success. Through this partnership, for example, Brightcove has been able to grow its enterprise customer base in various industries, including financial services, healthcare, travel and tourism, and technology, as well as to solidify Brightcove’s notable strength with media companies. These collaborations ensure a seamless integration of technologies, bringing together different technology stacks to create a cohesive customer experience. With the power of Brightcove’s capabilities built into Acquia’s DAM and Drupal CMS, system integrators and agency partners now have a powerful video solution to add to these digital experience platform (DXP) practices, especially for customers who leverage video as a critical part of their business. digital strategy.

Partnering with Acquia Provides Customers with Integrated DAM and CMS Capabilities

Brightcove’s integration with Acquia DAM (digital asset management) centralizes the storage and management of images, videos and documents, improving the speed of content deployment by up to 40%. Brightcove’s extensive APIs also extend the reach of Acquia’s capabilities, including Brightcove Video Connect for Drupal. With this plugin, customers can seamlessly manage Brightcove video and players on their Drupal site from a single interface. Together, Brightcove and Acquia enable broader distribution of interactive video experiences that increase viewer engagement, as well as comprehensive video insights that support data-informed decisions to optimize marketing results. Customers currently benefiting from the integration of Acquia and Brightcove include professional services, non-profit, manufacturing, healthcare, financial services and technology organizations.

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“Our goal is to ensure that clients can fully realize the value of their content, in all its forms, and video is one of the most effective means to drive market visibility, generate leads, and convert customers,” said Jake Athey, vice president. of Sales and Go-to-Market, DAM and PIM at Acquia. “Our partnership with Brightcove makes it easier for organizations to expand their use of this essential part of any marketing strategy. For campaign development, our DAM integration with Brightcove allows teams to create video assets more easily, organize more accurately and find it faster. Marketers can then seamlessly activate those assets using the Brightcove integration with the Drupal CMS, creating a common environment for adding and managing video content across experiences. digital in the customer journey.

As an integral connection point between back-end capabilities like DAM and front-end user experience capabilities, Brightcove powers the video needs of customers in every industry. Together, these capabilities integrate into a cohesive martech stack that helps businesses achieve their business goals through video engagement.