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Bumbledating and social networking app focused on women, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and creator of Chicken Shop Date. Amelia Diemoldenberg.
Dimoldenberg is the first star in Bumble’s annual series of celebrity profiles and editorial content in collaboration with Mel Ottenberg, creative director and editor-in-chief of Interview Magazine.
The launch marks Bumble’s move toward producing more lifestyle content that showcases the intersection between dating and culture, according to the brand. Following this campaign, the app will develop additional series styled by Ottenberg and created by female photographers and creatives such as Brianna Cappozi, who worked on Dimoldenberg’s videos.
Bumble’s new initiative comes as its own Chief Marketing Officer Selby Drummond plans to leave the company this month. Drummond was at Bumble for four years, first as head of brand and then as CMO from July 2024.
“In 2025, we encourage our community to date without compromising their way and as their fullest and truest. There is no better partner than Amelia to help do that,” said Drummond in a statement. “He’s perfected the art of being unapologetic on a date and making the first move, no matter who’s on the other side of the table.”
“Building on our own ten-year history as a company, we hope we can inject some excitement and fresh energy into our community as we launch into a new year to continue to help find the connections they’re looking for,” he continued. . .
