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Car Brands Have Been Pumping the Brakes on Super Bowl Ads


People who think of the tune for Super Bowl 59 I am not likely to see a lot of advertising from an industry that once offer each other on the advertisement during the big game: AutoMobile.

Ford, audi, Honda, Henodai, and the general motorcy engine are exit. So I’m Kia, BMW, Toyota, Toyota, and Volkswagen – Four Automachen that run a place in the Super Bowl of last year.

With fewer than two weeks to go, only sibling hepling jeep-andam mark stolen advertised plans For the air a TV trade during the conjourned citage between Kansas city heads and Eagles Philadelphia on 9th February in New Orleans.

The number reducing car cars and trucks in the Super Bowl is a growing tendency. In 2014, the Catearice will overcompower of a third of Suor Bowl support, according to the measuring the adjustic and Antighetic analysis.TP.TP. A denthensome, industry has only 8% account.

Other categories helped fill the vacuum.

Suppliers in wireless, as verizon and t-mobile, they expaned their presence from 5% of all Super Bowl advertisement in 2014 to 1224.

The insertion, that includes advertisements for violation with commands for ads of streaming services, as netflix and disney + is increased by 0% to 10% during the same period.

What is behind decay?

Some of the most memorable advertisements of the Super Bowl came from the automobilers. Tolkswagen 2011 Star Wars-Temed Wars “The force” for example. The 2020 of Hyundai “Slaht Pahk” Recommend US Natas of Boston Boston John Krasinski, Rachel Dratch, and Chris Evans, also won the brand some new fans.

The high cost of pay $ 7 million for a 30-Second Business The part, automobs have other reasons to sit on the sidelines.

In the past few years, industry has invested billions of dollar in manufacture and marketing electric vehicles. I am The adoption of the consumer, however it was slow.

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