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If Omnicom’s plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will be tower above all others in the industry, in terms of total revenue and employees. Not everyone is happy. Recent survey data shows a greater…
Marketing automation platforms are essential for businesses looking to optimize their operations and drive personalized customer experiences. Salesforce, Adobe, HubSpot and Customer.io are four leading platforms that offer unique capabilities tailored to different business needs. From AI-powered personalization to real-time,…
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Raleigh-Durham, North Carolina CBS affiliate WNCN has promoted two newsroom staffers. Reporter Dean Harley was named Capitol Reporter throughout the state and Leslie Nash he was promoted to assistant news director from executive producer. “During the years that Deana has…
twenty seven That’s how many times I proposed a brilliant freelance creative director a full-time job when I was head of creative. Twenty-seven times, they said no. It drove me crazy. They already freelance with us regularly, loved the team,…
We’ve arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago—that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months…
Data is becoming one of the most important resources fostering growth and competitive advantage in the martech industry. For marketers, the rapid expansion of consumer data from transaction histories to behavioral insights brings both possibilities and challenges. Effective data governance,…
No story has permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the result he changed his company’s marketing strategy. During the election period, some advertisers wanted nothing…
With the launch of its free games arcade, ‘Playables’, YouTube becomes the latest brand to harness the marketing power of games. At launch, the Playables arcade featured more than 75 games, including Angry Birds Showdown and Cut the Rope, which…
This article was originally published on December 18 For better or worse, people have had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns in a vacuum, hoping that their…
