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Happy Friday to all who celebrate. In this week’s edition of stories we haven’t published for one reason or another, we see the usual round of local reporters, which leaves me wondering, is it me or are they all retiring…
Brightcove, the world’s most trusted streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the process of creating, distributing and monetizing video content. As part of the goal of helping customers build more cohesive…
Nine in Ten Buyers Embrace Alternative Measurement Coins; Three-quarters of CTV buying is now programmatic New York – July 16, 2024 – Today, IAB published the second half of its “2024 IAB Digital Video Ad Spend & Strategy Report”, which…
The Epsilon data unit has emerged as one of Publicis Groupe’s biggest weapons of its recent success, helping its stock to rise almost. 70% since the beginning of 2023. “Operation Epsilon and Publicis Media are now totally intertwined and at…
ABOUT ITECHSERIES Editorial Lead Generation Events SUBSCRIBE NOW TALK TO SALES MarTech Radar A Account Based Marketing …
WASHINGTON, DC – Today, as the US Senate votes to advance two significant online safety bills for children – the Kid’s Online Safety Act and the Children and Teens Online Privacy Protection Act – Lartease Tiffith, Vice President for Public…
A On TikTok appears imminentand members of TikTok’s thriving communities, such as #BookTalk#PerfumeTok, and #MovieTok, need to find new platforms to connect. BookTok is not only a thriving community, but a space where people can build careers. For example, Then…
In the era of digital transformation, the connection between data architecture and modern marketing has become increasingly significant. Data architecture, the backbone of digital infrastructure, plays a crucial role in shaping marketing strategies. It provides a structured approach to data…
New York – August 8, 2024 – The business and commerce media ecosystem is rapidly expanding and shows no signs of slowing down, creating extraordinary and innovative marketing and advertising opportunities for brands and agencies. As these networks revolutionize how…
Omnicom Media Group (OMG) is bringing on PHD executive Katie Klein as chief investment officer, she shared with ADWEEK. Klein previously held the same role at the subsidiary PhD USA. In his three years, he has built an integrated investment…
