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In the era of digital transformation, the connection between data architecture and modern marketing has become increasingly significant. Data architecture, the backbone of digital infrastructure, plays a crucial role in shaping marketing strategies. It provides a structured approach to data…
New York – August 8, 2024 – The business and commerce media ecosystem is rapidly expanding and shows no signs of slowing down, creating extraordinary and innovative marketing and advertising opportunities for brands and agencies. As these networks revolutionize how…
Omnicom Media Group (OMG) is bringing on PHD executive Katie Klein as chief investment officer, she shared with ADWEEK. Klein previously held the same role at the subsidiary PhD USA. In his three years, he has built an integrated investment…
As the European Union prepares to implement the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data in Salesforce. This regulatory framework requires a new approach to how…
Powered by SafeGuard Privacy, the Platform Offers Efficient, Scalable and Industry-Specific Privacy Due Diligence for the Digital Advertising Industry NEW YORK, August 13, 2024 – With 19 comprehensive state privacy laws currently in effect and more on the horizon, digital…
Everyone wants in the $60 billion that average retail sales It is planned to do so in 2025, according to Emarketer. For many agencies, retailers and adtech companies, this means striking deals with other players to reach new audiences and…
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New York – September 17, 2024 – In a landmark study, “Unconnected Commerce: The Disconnect between Brands and Consumers in Digital Video Shopping“, and Interactive Advertising Office (IAB) analyzes the rise of Commerce Video, as it found that 70% of…
Partnership unlocks new opportunities to leverage retail media budgets with SKU-level purchase data to measure and optimize downstream impact of influencer campaigns Buttonthe leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. The…
BRUSSELS, BELGIUM – September 18, 2024 –IAB Europe and IAB today announced the collaborative release of the industry’s first definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until November 1, 2024, were…
