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Spectrum News NY1 today announced the launch of a new three-hour weekday lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 pm and NY1 at Ten at 10 pm. She will also remain the…
Komasinski brings over 20 years of AdTech experience leading large global organizations and a proven track record of driving accelerated growth and scale. Crit SA, the commercial media company, has announced that its Board of Directors has appointed Michael Komasinski…
Inmar Intelligence, a leader in technology solutions, has announced the sale of its Supply Chain Solutions division to DHL Supply Chain. This strategic move allows Inmar to prioritize its Healthcare and Martech businesses, continuing to drive innovation and deliver enhanced…
The Doritos Crash Super Bowl The campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there’s more to their story than just snack advertising. It’s the first Crash the Super Bowl in…
The combined entity creates a powerful new view of global consumer trends Numeratora data and technology company serving the North American market research space, is combining with Kantar’s Worldpanel division to form a new global consumer data company. Numerator provides…
Duracell will make his first national Super Bowl announced in February with the help of his new character, the Scientist Duracell. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline,…
Publicis Groupe is merging its agencies Leo Burnett and Publicis Worldwide into a creative network called Leo, continuing a wave of consolidation across the industry. Leo will bring together 130 agencies and 15,000 employees – 8,000 from Leo Burnett and…
As we look ahead to 2025, the digital advertising industry is poised to experience several transformative changes. From industry giants like Google adapting to regulatory and business challenges, to sustainability becoming a self-regulatory imperative, advertisers and marketers must prepare for…
The importance of content management systems (CMS) is growing as businesses strive to maintain a robust online presence. These systems simplify the process of creating, managing and optimizing content, thereby increasing efficiency and productivity. Choosing between headless and hybrid CMSs,…
The team that iHeartMedia recruited for its women’s sports network put together so many wins that it added a few players to the roster. iHeart Women’s Sports-co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions…
