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MarTech Series’s Marketing Technology Highlights of The Week
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TikTok’s US Hiring Slowed as Departures Increased in the Second Half of 2024
TikTok’s top employees aren’t the only staff members heading for the exit such as the potential of the popular app US ban looms. During the second half of 2024, US employee departures increased by 38% compared to the same period…
Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform
Data Treasure introduced its CDP Trade-Up program to help companies transition from their current Customer Data Platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to ease the cost of switching to…
Booze-Free Brand Gets the Party Started in New Retro-Cool Ad
Participating in Dry January it has some obvious health and wellness benefits—like better sleep, less brain fog, and fewer calories eaten—but it’s kind of a drag, right? Isn’t it all about deprivation? That’s the entrenched opinion, even though 25% of…
Hoda Kotb Says an Emotional Goodbye to Today
Hoda Kotb said goodbye to Today on Friday morning after 17-plus years as part of the NBC News morning franchise. It was a two-part farewell for Kotb, who first said goodbye to his main Today family during the first part…
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks
U potential TikTok ban It could leave casual users frustrated as they search for ways to enjoy funny animal videos or discover the latest series of books. However, content creators and their agencies are working to expand its reach beyond…
A Skeptical Supreme Court Weighs TikTok’s Future in the U.S.
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed the oral arguments on a federal law that could force TikTok to shut down in the US in about nine days unless the…
NBC News and CNN Schedule Los Angeles Wildfire Specials
The top of the Ticker: Like the California wildfires continue to wreak unimaginable destruction in the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report, Fire & Ash: Devastation LA Anchored…
FanDuel Super Bowl Ad Drafts Peyton and Eli Manning
Rob Gronkowski can’t kick a field goal in Super Bowl Sunday, so FanDuel is turning to Peyton Manning and New Orleans’ Eli Manning to get it done. Super Bowl 59. After watching the former New England Patriots and Tampa Bay…
LA Ad Agencies Race to Help Their Communities and Businesses
U fires in the Los Angeles area they devastated businesses and homes, and the flames are still fanned by strong winds. So far, they’ve caused between $135 billion and $150 billion in damage, according to AccuWeather. Area agencies and production…
