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Two years after the launch of ChatGPT, the business world is finally wake up. This isn’t just another tech trend that VCs are throwing money at while screaming “disruption” — one that may be gone in another year. AI it…
U trade media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines and travel companies were drawn to the possibility of turning their vast amounts of first-party consumer data into advertising revenue. It is expected to…
Since 1998, when the new exciting innovations were DVDs and alarm clocks with nature sounds, CES has started the year for the technology industry. The conference itself has been around since 1967, but it didn’t settle on its January beginning…
In an attention economy, brands must constantly compete to keep shoppers engaged. But the focus is not just on reaching a new audience. Longtime customers are just as likely to fade away if brands don’t keep their attention and keep…
In 2025, generative artificial intelligence it will go from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of AI agent 2.0, a new breed of AI agent that will handle complex tasks…
Kelly Hopping, CMO at Demandbase, joins her MarTech series to talk about the rapidly evolving market and martech landscape and how the future of marketing will be largely driven by AI: ____________ Hi Kelly, tell us about your time as…
Creating successful marketing campaigns has become more complicated in today’s digital world. To be competitive, marketers need to use advanced marketing technologies that facilitate data-informed decisions. Using machine learning, companies can access valuable martech insights, streamline processes, and create personalized…
Brand Repa pioneer in digital marketing innovation, has announced the launch of its proprietary AI-powered keyword generator designed to help small and medium businesses supercharge their online visibility. This revolutionary tool leverages artificial intelligence to identify hyper-relevant keywords that maximize…
This article was originally published on December 12 ADWEEK previously reported that the The streaming war was entering its messy era– and 2024 did not disappoint. This year he saw Prime Video’s ad inventory shake the TV in front, streamers…
News12 responded to the story Annalisa Klebers they claim she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable workplace, and the well-being of our employees is a…
