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Brands have long been able to track whether their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if these campaigns also drive sales at other retailers. While Amazon dominates retail media budgets, most…
Two-thirds of marketers use 16 or more martech solutions TransUnion announced recently commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However, the research also highlights a clear…
As people try to stick to New Year’s resolutions, Hanes has released its own maxim for new beginnings: “If you haven’t shown it, refresh it.” Created by the record agency Special US, the brand’s new campaign calls out to people’s…
The clock is officially ticking TikTok. What once seemed far-fetched now feels more real than ever. After a long and contentious battle — with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing…
Customer Data Platforms (CDPs) have become an essential tool for brands looking to make informed, data-driven decisions. CDPs aggregate and harmonize customer data from multiple sources, providing marketers with a holistic view of their customer base. This comprehensive insight encourages…
ID.me, the digital identity portfolio of the market, has announced the appointments of the leaders of the SaaS industry Brian Robins and William “Bill” Welch as independent members of ID.me’s Board of Directors. Robins, Chief Financial Officer of GitLab Inc.,…
IntouchCX announced its acquisition of WebPurify, a leading provider of AI-powered and human-driven content moderation solutions. This acquisition marks a milestone in IntouchCX’s mission to be the industry’s trusted advisor, redefining trust and security solutions to enable brands to protect…
Email security expert MailRoute launches a complete mail and security solution MailRoute Debuts Premium Hosted Email: A feature-rich and secure email product MailRoute, the trusted expert in cloud-based email security, announces its new premium hosted email service that delivers industry-leading…
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Ezoicthe AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the second demand-side advertising ecosystem in the world after Google (facilitating more than $5 billion in annual advertising expenses). Typically, demand-side platforms (DSPs) do…
