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Amazon has built a $50 billion advertising business by selling sponsored placements on their website and app. Now, the e-commerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new advertising product called…
Consumers are embracing SMS marketing like never before, with 86% opting in and expectations for immediate and tailored communication. EZ Texting, the leading text marketing platform for businesses of all sizes, has released the 2025 Texting Consumer Behavior Report .…
The revolving door from Omnicom Groupe to Publicis Groupe continues to turn. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after Publicis hired Geoff Calabrese from Omnicom…
As part of Utiq’s collaborative business model and industry approach, the goal of obtaining ubiquitous availability of its authentic Audiences UtiqEurope’s fully consented, privacy-compliant, telco-powered first-party adtech company confirms today that it has achieved scaled supply-side integrations with several of…
With a change in the presidential administration comes speculation among advertisers and their lawyers as to what course the new chair of the Federal Trade Commission will chart. But this time, the mavens of the advertising industry can do more…
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, Calif., on Tuesday night when he tried to help put out some flames that had spread to a home. The station said Fenoglio is a former EMT…
In the summer of 2024, Google surprised the marketing world by interrupting its plans to completely reject third-party cookies in Chrome. Marketers had spent years preparing for the change, only to find themselves at a crossroads. While Google’s decision has…
Delta didn’t lose its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had big ambitions to mark its hundredth anniversary, and used a full sensory experience in the…
Over-the-top (OTT) platforms have democratized access to entertainment by offering content directly over the Internet. They have overcome traditional distribution methods, providing consumers with a more personalized, convenient and cost-effective means of consuming media. From TV series and movies to…
Swiss sportswear brand Honwhich has exploded in growth in recent years and taken on giants like Nike, continued its expansion into clothing with artist FKA Twigs. “The Body Is Art, Part II” introduces a new collection of performance clothes and…
