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If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, US TikTok users spent the majority of their time on the app (55%) watching content in a fast-paced, attention-grabbing…
LTKthe first and largest influencer marketing platform, has published the results from its 2025 Creator Marketing Trends Report, which highlights the growing influence of creators in shaping consumer habits and experience wider than consumers. In the ever-evolving commerce landscape, creators…
The integration provides B2B clients with centralized insights into marketing activities, automates custom reports and enables data-driven decision making. Oktoposta leading B2B social media management, employee advocacy and social listening platform, has announced its latest integration with Looker Studio, formerly…
Cloudways, part of Digital Ocean Holdings, Inc., the simplest scalable cloud for growing technology companies, announces the launch of Cloudways Copilot, a suite of AI solutions designed to bring intelligent managed hosting to small and medium-sized businesses (SMBs), starting with…
Zartico Launches Transformational MarTech Solution to Deliver Data-Driven Answers and Analytics to Travel and Leisure Marketing Issues Zartican emerging MarTech company based in Salt Lake City, Utah, has cracked the code for understanding people and place patterns, going beyond data…
Advertising success relies on clear, concise and culturally-considered communication. Yet just 22 days into 2025, legal mandates and corporate maneuvers suggest that facts They are not important to consider when crafting what we say, how we say it, or how…
Deutsch Family Wine and Spirits has named Tombras its agency of record (AOR), it told ADWEEK exclusively. U account expanding an existing collaboration between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now as media…
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subscribers, which pushed its numbers to more than 300 million paid accounts. In addition,…
U creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary has stepped in to help save the platform. Jimmy Donaldson, better known…
On January 17, CNN announced that he had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial took place in a Florida court during the first two weeks of January and ended with a jury…
