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Take a stroll down a Target aisle and you might see the August period care brand. You would TikTok’s algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto’s viral video about…
With the fate of TikTok hanged on a Supreme Court ruling, news and entertainment editors are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they publish,…
CallRailthe AI-powered lead intelligence platform, has unveiled a new report on which marketing channels are most impactful for small businesses, titled “From Conversations to Conversions: How Small Businesses Can Market Smarter.” The research, based on 1.1 million leads in key…
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The combined technologies elevate the shopping experience by aligning intentions with optimized journeys, while creating new revenue streams for creators. Buttonthe leader in mobile commerce optimization, announced a new integration with Linktree, the platform that allows creators to share everything…
Neurons expands its AI-driven advertising prediction platform with two revolutionary marketing metrics. Neuronsa leader in AI-driven marketing insights, introduces Memory and Engagement, two revolutionary metrics now available on its advertising prediction platform. Already widely used for its accuracy in predicting…
Thirteen seems to be a lucky number for WeatherTech, as the US automotive and home accessories company returns to the Super Bowl for the 13th time, including two years of broadcasting several in-game spots. The new campaign, which will air…
If you have connected TikTok in the past week (haven’t we all?), you’ve probably seen the latest #goodbyetiktok and #savetiktok content as US users prepare for the very real possibility that the national ban on the app will take effect…
Criteo’s new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on February 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in 2019, the sales…
The most impactful CMOs are those who have nurtured themselves and their organizations, proving indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these leading marketers are setting the standard for effective marketing leadership and paving…
