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Last year she was big for SEO, with big changes in the way Google ranks content. According to the latest Sistrix Indexwatch reportThe biggest winners of the year were platforms focused on user-generated content (UGC), tools launched by AI and…
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is…
Google Ads updates Maximum Performance with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers gain more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates…
Google is removing paths from mobile search results, simplifying URLs to show only domains while keeping desktop paths. Google has removed roads from mobile search results. On a mobile device, only the domain will be displayed, but the paths remain…
The SEO Handbook serves as a guide to creating, executing, and maintaining effective SEO strategies. It ensures that all participants, from retailers to developers, adhere to a uniform and methodical approach. Typically, the playbook covers essential elements that guide SEO…
Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? In this article, you’ll explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights to marketers of all…
Competitive research tool similarweb has released its list of the Digital 100 sites with the highest traffic growth, providing insight into what’s driving traffic growth across a variety of information and commerce categories. The concert economy is showing strong growth…
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress…
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords…
Google is introduced updates to the “Circle to Search” tool, making it more useful for marketers, businesses and Android users. Circle to Search lets you circle, scribble, or tap anything visible on your phone’s screen to instantly search the web…
