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TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and…
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors associated with higher rankings. The researchconducted by Jeff Oxford, founder of 180 Marketing, reveals trends that could help e-commerce stores improve their visibility in Google’s free Shopping…
Google is updating guidelines for review snippets, and recommendation ratings include written reviews and author names. Google recommends that ratings include written reviews and author names. Reviews must be visible and provide context. Proper implementation improves search visibility and user…
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges…
Creating content for your audience it involves a lot more than sprinkling the right keywords on your website. To really resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align…
The motion to intervene was filed in WP Engine’s lawsuit against Automattic and Matt Mullenweg, which lists fifteen claims and seeks monetary awards along with changes to WordPress.org’s governance structure. A motion to intervene is a legal request by a…
Google has officially closed its Web Vitals Chrome extension with the release of Chrome 132. All of its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for measuring basic web vitals. While nearly…
Google has updated PageSpeed Insights (PSI) to show the data collection period for the Chrome User Experience Report (CrUX) metric, addressing a common frustration among developers. Barry Pollard, Developer Advocate for Web Performance at Google Chrome, announced the change to…
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. They are held back by the desire for companies to immediately push users away from YouTube…
One of the first questions my boss would ask when I was working at an agency was “What’s your budget?” It’s an innocent enough question and worth asking, but for business clients it’s putting the cart before the horse. As…
