Category market analysis

The less a person says they communicate, the better. Shakespeare said: “Briefness is the soul of wit.” And in just six words, he emphasized why brevity affects communication. I appreciate brevity in everything. Iconic one-liners match witty slogans, catchy choruses,…

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings,…

A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The Record podcast, the team discussed the growing use of JavaScript…

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites and how Googlers understand it. The difference is so great that Gary Ilyes remarked that sometimes…

A vector database is a collection of data where each data is stored as a (numeric) vector. A vector represents an object or entity, such as a picture, person, place, etc. in an abstract N-dimensional space. Vectors, as explained in…

TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available…

Struggling to get your content visible on Facebook? Wondering how Meta’s algorithm has changed? Learn the content formats, publishing strategies and engagement techniques that drive organic reach on Facebook today. Why Facebook Still Matters to Marketers in 2025 Despite the…

Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s…

So you’ve decided to host a webinar. After all, you’ve heard it’s a great thought leadership tool, communicating directly with your ideal audience and providing your expert insights in an exclusive and uninterrupted way. But then anxiety sets in. Where…

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel. The…