Category market analysis

Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as consumer behavior evolves, so must the strategies that guide them.…

There are tons of reasons you want to be on YouTube, build an audience, and get discovered YouTube algorithm. YouTube is the second most popular website in the world and YouTube videos can appear in Google search results. This makes…

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? Learn a simple 4-step marketing framework that has helped generate millions in revenue by focusing on audience building, lead generation and strategic…

This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw a drop in organic traffic alongside major drops from Google…

WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility to be configured in many different ways. The WordPress plugin…

It’s Christmas Eve, excitement fills the air as children around the world eagerly await the arrival of Santa Claus. The wait is over and the inevitable questions begin: “Where’s Santa Claus?” “Do you think he’s already in our neighborhood?” This…

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings,…

What can custom AI models do that ChatGPT can’t? Which open source model is best for your business? Discover how to build enterprise AI solutions using the Mistral and Llama models with step-by-step instructions from a leading AI developer. About…

In pursuit of maximum performance campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates different ad formats, including native, display and online video ads. After launch, multi-format…

Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s…