Category market analysis

Google released its annual report “The Year in Search”, highlighting the most popular trending searchesnews, people, entertainment and more that caught the world’s attention in 2024. Based on Google search data, the report offers insight into the themes, events and…

If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell…

In today’s digital world, consumers increasingly rely on reviews to guide their choices, making trust a key currency for local business success. A bad reputation is the number one cause of poor SEO and marketing performance, and we have the…

Are you facing pushback when trying to introduce AI tools to your business? Wondering how to turn skeptics into AI champions? In this article, you’ll discover strategies for overcoming resistance, building enthusiasm, and creating a collaborative AI learning environment that…

Are you keeping up with the rapid development of TikTok? Wondering how to take advantage of its latest features for your business? In this article, we’ll explore TikTok’s game-changing updates, including extended video lengths, improved DMs, and the revolutionary TikTok…

Feeling overwhelmed by the constant demand for fresh, engaging content? Looking for ways to expand your writing without losing your personal touch? In this article, you will discover how to build an AI persona that writes in your voice and…

Do you sell products on the B2B market? Looking for a model to clearly differentiate the value of your product? In this article, you’ll discover a 5-step process for developing strong B2B product positioning. This article was co-authored by April…

Are you ready to take your use of AI to the next level? Wondering how to integrate AI more deeply into your marketing plans? In this article, you will discover the steps to become highly proficient in AI. Why Marketers…

WordPress has held a dominant share of the content management system (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and reliable data source.…

Wondering how other marketers are leveraging generative AI? Want to make sure you’re ahead of the curve in this fast-moving space? Discover how marketers are using generative AI to transform their content strategies and productivity in the first Generative AI…