CeraVe Remixes Its Jingle to Get in on the TikTok Joke

The jingle from CeraVeThe marketing of “Hey It’s Me” has become a meme on social channels such as TikTok, sometimes with an air of mockery. But instead of feeling embarrassed, the L’Oréal brand gets in on the fun by mixing the tune with dozens of influencers.

In the latest chapter of its “Moisturize Like a Derm” campaign, created by VaynerMedia, CeraVe collaborated with digital creator and DJ House of Evo to reprise the opening monologue of its long-running TV ad, which begins: “Hey. It’s me. Your dry skin.”

A diverse cast of 50 influencers, including Audrey Trullinger, Kareem Rahma, Greg Berzinsky, and Mohamet Mbaye, will dance to the remix while using CeraVe’s moisturizer and sharing the content on social media.

The campaign will run globally across social channels and streaming throughout the first quarter of 2025, with CeraVe adapting the tune for different markets with local talent.

The CeraVe team was inspired when they learned that the monologue “Hey It’s Me” was used as the background for many TikTok posts, often to comic effect. One of them, in which the jingle is used in a karaoke show, received more than 28 million views on TikTok.