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It is based on the company’s mission to create the most modern, Composable DXP; combining first-party data with dynamic content to elevate brand experiences.
content stack, the leader in composable digital experience platform (DXP), announced its acquisition of Lytics, pioneer of real-time customer data platform. The acquisition, which is set to close in December 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Leading global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry join the Contentstack customer community.
The acquisition of Lytics moves Contentstack away from bare-bones CMS vendors that can’t deliver on the promise of enabling real-time customer data for personalization. It also signals to legacy suites that there is now a new breed of modern and composable DXP, one that puts the power of choice and agility in the hands of customers.
“We’ve been on a decade-plus journey to build the world’s best Composable DXP for brands – and data was the missing link,” he said. Neha Sampatfounder and CEO of Contentstack. “Truly personalized digital experiences require a marriage of scalable content management and actionable first-party data, where it lives, operating in real time. That’s why combining Contentstack and Lytics makes a lot of sense for brands building the best digital experiences of the world”.
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In June 2024, Contentstack paved the way for brands to deliver next-generation content personalization at scale with its native personalization engine combined with genAI content creation technology and automation.
With the acquisition of Lytics, Contentstack solves the first-party data activation side of the equation. Technology gives brands:
- Real-time engagement data and audience insights for known and unknown visitors.
- The ability to easily create audience profiles and segments out of the box.
- A data enablement layer that enables users to access and understand customer data and deliver it instantly through preferred channels.
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“We’ve solved a major problem for brands – capturing, connecting and enriching first-party data and making it actionable,” he said. James McDermottfounder and former CEO of Lytics and Contentstack’s New Global Head of Data Products. “Ultimately, the vision is to transform data into meaningful digital experiences, but this requires access to content. With Contentstack, we are now realizing that vision, with the world’s best Composable DXP.”
Lytics was co-founded in 2013 by McDermott and Aaron Raddon. The company is known as a pioneer of the CDP category and has been recognized by organizations including Adweek and Deloitte for its innovation. Its composable approach aligns with Contentstack’s vision for the future of business: flexible, modular technology that seamlessly grows and changes as the business evolves.
