Creators Are Weighing Meta and YouTube for Social Commerce

Move forward

Change is always happening in one way or another.

Maybe it’s the impending deadline of the ban or the ease of adding to the cart, but, for one, I found myself making a few impulsive purchases of TikTok Shop from small businesses. Within minutes, I had checked and received updates on my order. Then I moved on to the next video and suddenly I felt “seen” by the video of a creator listing all the things that TikTok had “successfully manipulated” she has to do.

So, whether you call it manipulation or incredible marketing, there’s one thing we know for sure: platforms succeed, platforms evolve, and some disappear. While we wait for the Supreme Court’s decision, let’s all – consumers and marketers – enjoy TikTok while we can, while also preparing for a future without it.