Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet

Increased tariffs cost the Apple $ 900 million in the last quartersaid the company when it announced the solid results of the first quarter.

Although nearly $ 1 billion additional fees paid to the Government does not need to be sneezed, Apple is so huge that an analyst described a hit as a surprisingly low on a three -month profit call.

Apple reported on revenue in the first quarter of $ 95.4 billion. And even with a tariff payment, she still reported to a $ 1.65 share with a note, a record in the first quarter, It was said.

A big question in mind the technological users – as well as many technological startups that prefer the outfit of employees with MAC – is if the Cook predicts liquid tariffs that increase Apple prices.

As for the next quarter, this is a little probably. When asked about increasing the prices caused by tariff, Cook said that “there is nothing to announce at the moment.”

He explained that Apple now imports most of his iPhone from India, not China, holding that the tariff was hit. As for Mac, most of them come from Vietnam, he said. Devices produced in China are mostly sent to Apple customers outside the US, he added.

The biggest hit of the headquarters for Apple, he said, was with Applecare and accessories – Aka spare parts to repair a broken device covered with their warranty program and things like iPhone cases. For these tariff companies, she hit “at least 145%,” he said.

He did not mean that the costs would increase and to cover that hit.

But he explained that Apple was not hit as hard as it could have been. This was mostly because his products “including iPhone, Mac, iPad, Apple Watch and Vision Pro” are not currently subject to “global reciprocal tariffs” while Trade department conducts an investigation In how tariffs affect the imports of the semiconductor and products that use them.

So should consumers and startups buy your Mac, not later? Cook says Apple does everything he can to control the costs, including the impact on the tariff policy itself.

“Obviously we are very engaged in tariff discussions. We believe in engagement and we will continue to deal with. We have nothing to announce on a piece of prices today,” Cook said.