EDO and Chalice Partner to Optimize Outcomes Across Programmatic CTV and Digital Ad Campaigns

ORthe tv results company, and Chalice, a leader in AI-powered custom adtech, announced that EDO results data is now available on the Chalice platform to optimize Connected TV (CTV) campaign performance by leveraging high-performing regions to drive more informed purchasing decisions and maximize return on investment.

“We are proud to be the first to demonstrate the lift from custom AI trained on EDO research data”

EDO’s integration with Chalice expands the capabilities of Chalice Outcomes AI, allowing advertisers to leverage custom algorithms for precise targeting and measurement. By applying engagement data to CTV campaigns, linear TV and digital ecosystems, Chalice can drive impactful KPIs such as search share, brand health and site visits.

“Our partnership with Chalice marks a transformative moment for advertisers that connects the dots between ad-driven engagement and broader campaign goals in an automated way,” said Joshua Lee, CTO and Chief Product Officer. , EDO. “By integrating our data with Chalice’s platform, advertisers can now seamlessly realize the benefits of immediate, data-driven decisions.”

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By leveraging EDO’s database of more than 130 million streaming ad shows and predictive engagement signals alongside Chalice’s tools, advertisers can make data-driven adjustments to display campaigns and increase brand elevation. Now, advertisers can identify and prioritize high-engagement regions and optimize media placements dynamically across programmatic and digital channels.

For example, if a brand’s campaign generates high consumer engagement in cities like Los Angeles or Dallas, Chalice’s AI-powered tools will immediately optimize media buying to focus on those regions. high performance, reducing investment in areas with lower commitment. This level of precision ensures efficient allocation of resources, delivering measurable improvements in campaign performance across platforms such as CTV, Meta and YouTube – capabilities that were previously challenging to achieve.

“Our collaboration with Chalice on the personalized search algorithm demonstrated the power of precision targeting in underpenetrated markets,” said David Nyurenberg, Director of Video Product Development and Innovation, Rain the Growth Agency. “By operating in geographies with high category search demand but low brand visibility, we were able to efficiently drive a higher rate of new customer acquisition and deliver a return on ad spend that exceeded other strategies. This approach highlights the value of leveraging advanced algorithms to uncover untapped opportunities and deliver measurable business results.”

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“We are proud to be the first to demonstrate the lift from custom AI trained on EDO research data,” said Adam Heimlich, CEO of Chalice. “At Chalice, our mission is to put AI in the hands of agencies like Rain, who are leading the way by delivering real results for advertisers, including now search optimization.”

This partnership also unlocks new opportunities for advertisers to leverage EDO’s aggregated, non-personally identifiable data (PII). By doing so, they can make more informed purchasing decisions and get a better return on their advertising investments.