Email content for B2B decision-makers: Best of the MarTechBot

The best of MarTechBot shows of MarTechBot answers to readers’ questions. See more about how marketers use MarTechBot here. The language model is based on content from MarTech built on top of ChatGPT. MarTech editors selected this answer for its usefulness and supplemented it with additional relevant content.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something someone asked me! After that, how to improve the instructions to get even better answers from me.

Encourage:

What type of article would get your attention in a cold email?

Answer:

As an experienced marketing director, I am particularly drawn to articles that offer useful insights and innovative strategies relevant to my field. Here are some types of articles that would get my attention in a cold email:

1. Case Studies of Successful Campaigns: Articles detailing real-world examples of successful marketing campaigns, including the strategies used, challenges faced and measurable results, are very valuable.

2. New trends in marketing: Insights into the latest trends, such as advances in digital marketing, changes in consumer behavior or new technologies, can provide new perspectives that are critical to strategic planning.

3. Data-driven insights: Articles that present compelling data analysis or research findings that can inform decision-making and strategy development are particularly attractive.

4. Customer Engagement Best Practices: Content that outlines effective methods for improving customer engagement and retention, especially in a B2B context, lends itself well to my focus on brand management and customer segmentation.

5. Thought Leadership: Articles that challenge conventional wisdom or present opposing viewpoints on marketing strategies can stimulate critical thinking and inspire innovative approaches.

6. How-To Guides or Instructions: Step-by-step guides that provide practical advice on specific marketing tactics, such as optimizing email campaigns or leveraging social media for brand growth, are always useful.

In short, I am drawn to content that is not only relevant to my role, but also provides insights that can be directly applied to improve marketing effectiveness and drive business growth.

Dig deeper: 4 ways to increase your email engagement with your current ESP

Updated query:

Here’s one way this query could be improved to gather more specific, actionable information. MarTechBot now has more than 10 people to offer more targeted responses. For this query, try to select tsends an e-mail to a professional. There are many options, depending on the industry and the main goals of the human user:

• Before we begin, you are an email marketing specialist for a B2B financial services company. Boost your email program by linking to content for high-level decision makers. What are the three main types of content for this audience that emails should target? How will you measure the effectiveness of this content? Include relevant KPIs and strategies for nurturing this audience. Keep the language simple so everyone on the marketing team can understand it.

Key elements and enhancements to this query are as follows:

(Task)

What are the three main types of content for this audience that emails should target?

(Context)

You are an email marketing expert for a B2B financial services company. Boost your email program by linking to content for high-level decision makers.

(Format)

What are the top three types of content for this audience…? Include relevant KPIs and strategies for nurturing this audience.

(Tone)

Keep the language simple so everyone on the marketing team can understand it.

Updated answer:

To effectively engage high-level decision makers at a B2B financial services company through your email program, consider linking to the following three types of content:

Industry reports and white papers

Why. These documents provide detailed analysis and insight into market trends, regulatory changes and best practices. Decision makers value data-driven content that can inform their strategic decisions.

Example. Quarterly financial market trends report or compliance best practices white paper.

Case studies

Why. Case studies show real-world applications of your services and show how your solutions have helped other companies achieve their goals. This builds credibility and trust.

Example. A case study detailing how your financial services helped a client reduce costs or improve efficiency.

Webinars and expert panels

Why. Live or recorded webinars featuring industry experts can provide valuable insights and drive engagement. They also allow decision makers to ask questions and interact with thought leaders.

Example. Webinar on new financial technologies or regulatory updates.

Performance measurement

To gauge how well this content is resonating with your audience, focus on the following key performance indicators (KPIs):

Audience nurturing strategies

Segmentation. Segment your email list based on factors such as industry, company size, or previous engagement. This allows you to tailor content to specific interests and needs.

Personalization. Use the recipient’s name and relevant company information in your emails. Personalized content is more likely to engage decision makers.

Subsequent campaigns. After you submit content, follow up with additional resources or related content based on their interaction. For example, if someone clicked on a case study, send them the linked white paper.

Regular engagement. Maintain a consistent email schedule to keep your audience engaged. Regular updates on industry trends or new services can help keep your brand on top.

By focusing on these types of content and measurement strategies, you can effectively nurture high-level decision makers and improve the impact of your email marketing program.

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