Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Today, generative artificial intelligence is becoming a key component of business operations and customer interactions. According to Salesforce research, three out of five workers (61%) are currently using or plan to use generative artificial intelligence in their roles. A full 68% of these employees believe that the technology—which can output text, video, image and audio content almost instantaneously—will enable them to provide an enriching user experience.
But technology is not a complete solution—or a replacement for human workers. Sixty percent of employees surveyed believe that human supervision is necessary for effective and reliable generative artificial intelligence.
Generative AI empowers people and increases efficiency in business operations, but using it to empower employees will be key. Its full business value will only be achieved if it is thoughtfully used to blend with human empathy, ingenuity and emotional intelligence.
Generative AI pilots in all industries
Although the technology is still in its early stages, many generative use cases for artificial intelligence are beginning to emerge.
In sales and marketing, generative artificial intelligence can help create targeted ad content, identify leads, upsell, cross-sell, and provide real-time sales analytics. When used for internal functions such as IT, HR, and finance, generative AI can improve help desk services, streamline hiring processes, generate job descriptions, assist with on-boarding and off-boarding processes, and even write code.
This content was created by Insights, the custom content arm of MIT Technology Review. It was not written by the MIT Technology Review editorial staff.
