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They hope is kicking off the new year with an ad campaign featuring two top professional football players and their partners, which aims to inspire Americans to tackle their finances in 2025. The campaign, titled “Dealing with life from Experian,” features quarterback Jordan Love and his fiancee, Ronika Stone, and All-Pro linebacker Fred Warner and his wife, Sydney, highlighting how people could save time and money with Experian by canceling unwanted subscriptions, checking their credit , and more.
A recent Experian national survey shows that many respondents’ New Year’s financial resolution is to save money (43%). The Experian app and unsubscribe feature can help consumers by tracking and canceling subscriptions, doing all the work. More than 200 subscriptions are eligible for cancellation in categories such as streaming services, meal kits, and entertainment apps, and consumers can access the tool as part of a paid Experian subscription by signing up at www. experian.com. Experian data shows that consumers have about four subscriptions on average, totaling nearly $1,000 a year.
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“As consumers reset their finances for the new year, we want to show how Experian offers a range of resources to our members, such as our unsubscribe service,” said Kevin Everhart, Chief Growth Officer. , Experian Consumer Services at Experian. “Whether it’s to help you budget, find the right loan, or get better rates on expenses like auto insurance, we have many premium free and paid tools all aimed at improving your financial health.”
Manage Finances with teamwork
Separate Experian commercials feature star athletes and their significant others discussing how Experian and its unsubscribe feature could fit into their demanding lives.
“It was a great shoot, almost just hanging out with the couples. That environment is where the magic of these places comes from,” said Todd Miller, Chief Creative Director of Experian’s in-house advertising agency, The Cooler. “We just let them be themselves. They talked about their lives and how Experian can help them better manage their finances along the way. It was a blast to see their humor and natural banter. We just let them run with it and keep cameras on.”
The campaign was developed with Athletes First, a full-service management company representing elite players, coaches, staff and broadcasters, and debuted during the first-ever Netflix Christmas Gameday live pro football double-header . The campaign continues Experian’s presence in sports, while the wider reach of the streaming service among women was a great fit for the creative that unites athletes with their partners.
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The ads will also air on TV, CTV and digital platforms. This effort includes a series of creative videos designed for YouTube, TikTok, Instagram, Snapchat, and more. The ads will also air during the College Football Playoffs, the College Football National Championship game, and the professional football playoffs, among other events.
