Flashtalking by Mediaocean Integrates LiveRamp’s RampID to Power Personalization and Performance without Cookies

Flashtalking becomes the first ad serving platform to leverage RampID for advanced creative optimization, cross-device measurement and secure ad performance.

Mediaocean (www.Mediaocean.com), a founding partner for omnichannel advertising, announced its deepened collaboration with LiveRamp, integrating RampID into the Flashtalking platform for advertising and optimization service. This milestone positions Flashtalking as the first creative ad server to fully implement RampID, enabling advertisers to achieve accuracy, personalization and performance at scale without third-party cookies.

“Flashtalking has worked with LiveRamp for many years as an identity collaboration and activation provider for advertisers. By embedding RampID into our ad server, we can go even further to provide personalization and optimization to the impression level, in addition to deeper measurement capabilities,” said Grant Parker, president of Flashtalking from Mediaocean. “This integration marks a turning point for advertisers navigating a privacy-first digital ecosystem, providing the tools needed for future campaigns, improving targeting accuracy and improving creative performance.”

Marketing Technology News: MarTech Interview with Jon Moran, Head of MarTech Marketing Solutions @ SAS

The integration allows advertisers to:

• Customize and Optimize Creative: Leverage contextual cues (e.g. location, device or weather) combined with RampID to deliver relevant creative to LiveRamp’s premier collaborative network, across channels and devices.
• Improve measurement and performance: Get cross-device reach, accurate attribution and deeper insights through RampID’s durable and authenticated identity ecosystem.
• Seamless transition to a cookie-free future: Complement existing Flashtalking workflows with end-to-end cookie-free connectivity powered by RampID, enabling marketers to adhere to evolving privacy standards while maintaining flexibility and scale in digital marketing.

“Personalization at scale has always been a priority for Princess Cruises, but achieving it without cookies is a challenge,” said Nick Charrow, Princess Cruises Media Director. “With Flashtalking and RampID, we recognize the power of combining identity with creative optimization. The integration will make our campaigns not only more effective, but also completely ready for the future.”

Marketing Technology News: Bridging the Gap: How CMOs and CIOs can align to drive organizational growth

This partnership aligns with Mediaocean and Flashtalking’s mission to bridge the silos between creative and media, providing automation, intelligence and flexibility to brands and agencies. With RampID, now part of Flashtalking’s ad serving platform, advertisers can ensure messages resonate with their audiences while being compliant with privacy requirements and delivering measurable results. Advertisers can scale via the 165 demand-side platforms and supply-side platforms that have integrated with LiveRamp solutions worldwide.

“Flashtalking is a leader in ad serving and creative dynamics for advertisers, and with this RampID integration, it increases its advantage by reducing its dependence on third-party cookies,” said Travis Clinger, Chief Connectivity & Ecosystem Officer, LiveRamp . “By tapping RampID to enable advertisers to deliver relevant and personalized messaging at scale, and leveraging LiveRamp’s sustainable authenticated ecosystem, advertisers using Flashtalking can benefit from precision and performance in digital campaigns.”