Ford is extending its free at-home EV charging promotion

Ford launched its “Power Promise” initiative. in October that included a free home electric vehicle charger with installation for new EV buyers. The promotion was originally scheduled to end on January 2, but now Ford is extending it into early 2025.

Starting today, Ford says its Power Promise promotion will run through March 31, 2025, giving U.S. customers who buy a new 2024 or 2025 model year Mustang Mach-E, F-150 Lightning, or E-Transit more time to take advantage of the advantages. Those include complimentary home charger with “standard” installation, 24/7 customer support for charging questions, and complimentary roadside assistance.

The Ford Power Promise extension comes after a “best-ever” quarter for EV sales at the automaker, according to Ford spokeswoman Susannah Evans.

Ford Mustang Mach-E sales rose 27 percent to 51,745 units for 2024 compared to the previous year, while F-150 Lightning rose 39 percent to 33,510, and the E-Transit is was 64 percent to 12,610. The Mustang Mach-E broke a fourth quarter record with 16,119 sold and is the second best-selling electric SUV in the United States after the Tesla Model Y, according to Ford. The company has sold 97,865 pure electric vehicles in 2024 – still well short of GM, which delivered 114,400 for the year.

Stacey Ferreira, Ford’s model manager shared on LinkedIn that customers have reported high satisfaction with the program, which includes an average time of 11 days from quote to installation. Ferreira says about 85 percent of complimentary home charging installations were considered “standard installations,” meaning no additional out-of-pocket costs were required.