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With above $15 billion in GMV on the platform, Teikametrics is the leading AI-powered growth enabler for brands in marketplaces, including Amazon and Walmart.
Hawkins brings industry-leading e-commerce and media expertise, positioning brands for success as marketplaces and social commerce accelerate
Teikametricsthe leading AI-powered market optimization platform, is excited to announce the appointment of Sandy Hawkins as president of the company. Hawkins previously served as the head of e-commerce at TikTok and brings more than 20 years of experience in multi-channel marketing and e-commerce growth.
The Teikametrics platform, which optimizes more than 180 million SKUs and more $15 billion in gross merchandise value (GMV), has become a critical enabler of growth for retailers and brand owners in major ecommerce marketplaces, including Amazon and Walmart. Hawkins’ extensive expertise in media, advertising, ecommerce and social shopping uniquely positions her to lead Teikametrics in its next phase of innovation and growth. She will enable retailers and brand owners to optimize their catalog assortments and media investments more effectively, driving success in all major business platforms.
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In today’s rapidly evolving ecommerce landscape, diversifying into more markets is critical for brands to remain competitive, drive sustainable growth and maximize profitability. Hawkins’ deep understanding of market-driven e-commerce will enable Teikametrics to scale and expand its offerings, increasing consumer engagement not only on current platforms, but also in emerging, fast-growing markets, where shoppers are increasingly making purchasing decisions.
As companies increasingly diversify their market strategies and grow into digital platforms, cross-channel optimization has become essential for managing multiple markets effectively. Teikametrics’ core AI platform acts as a powerful “AI brain”, analyzing large amounts of data from seller listings and ad performance across platforms. By centralizing these insights into a single easy-to-use SaaS interface – a “single pane of glass” – Teikametrics enables brands to make informed decisions that maximize growth potential on platforms like Amazon, Walmart and other rapidly emerging markets. This centralized approach enables data-driven optimization strategies that increase profitability and scalability, ensuring that retailers can adapt to changing consumer behavior and seize emerging market opportunities.
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“Sandie’s unmatched expertise in creating transformative e-commerce strategies, coupled with her leadership in driving large-scale growth at TikTok, makes her the ideal person to help take Teikametrics to the next level,” he said. said Alasdair McLean-ForemanCEO of Teikametrics. “His deep experience in scaling commerce and advertising ecosystems strengthens our ability to build a smarter and more effective platform for sellers, enabling seamless multi-market management and scalable growth through AI-driven insights Sandie’s leadership will be critical to unlocking new opportunities for our clients, driving smarter and more scalable growth strategies, and accelerating Teikametrics’ global impact.
“Throughout my career, I have been dedicated to helping brands adapt and excel in the ever-evolving digital landscape. Teikametrics’ visionary approach, built on trust and advanced AI capabilities, aligns with my passion for shape the future of ecommerce by delivering impactful, data-driven results,” he said. Sandy Hawkins. “I’m excited to apply my experience to empower brands to thrive in this new era of AI-powered multichannel commerce.”
Hawkins joins Teikametrics after an illustrious career leading transformative initiatives at some of the world’s most innovative technology and digital media companies. Most recently, he led TikTok’s e-commerce division in the US, where he developed and executed breakthrough strategies that drove significant revenue growth and customer satisfaction on one of the fastest-growing platforms. in the world. Before that, he served as General Manager of North America for TikTok’s Global Business Solutions team, overseeing advertising and monetization efforts across the region.
