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Google has released its first major update guidance to evaluate the search quality of searching from March.
Human assessors use a search assessor Guidelines (PDF link) to assess the quality of the search results. Although these guidelines do not directly affect the ranking, they provide useful insights into what Google considers the content of high quality.
This update reflects Google’s evolving access to determination of quality, especially in terms of the content of artificial intelligence and new types of unwanted mail.
Here’s what you need to know.
Key accents from the January update
1. The added generative AI definition added
Section 2.1, “important definitions”, now officially deals with the content generated artificial intelligence, giving clear guidelines on how the assessors should evaluate materials generated by machine learning.
Definition is:
“Generative artificial intelligence is a type of machine learning model (ml) that can take what he learned from the examples he provided to create new content, such as text, painting, music and code.”
2. The contents of lower quality compared to the content of the lowest quality
Sections 4.0 to 4.6 have been significantly revised, with the introduction of detailed subdivisions about new forms of unwanted mail and low quality content. Update identifies three key areas of concern:
Expired abuse of domain
“Abuse of the expired domain is when the expired name name is bought and converted primarily for the benefit of the new owner of the website hosting content that provides users with small or no value.”
The abuse of reputation sees the pages
“The abuse of reputation of the website of the tactic is, at which the third party content is published on the host website, mostly due to the already established signals of the ranking of that Host website, which he earned primarily with his first party content.”
Scalved abuse of content
“The abuse of large content of the unwanted mail is described in the rules of unwanted Google Search Web. The scailed abuse of content occurs when many pages are generated for the purpose primarily uses the website owner rather than help users. ”
Guidelines are particularly concerned with the content of generated artificial intelligence under increased abuse of content:
“The use of automated tools (generative artificial intelligence or otherwise) as a manner with a small effort to make a lot of pages that add little or no values for visitors to the website compared to other pages on the web on the same topic.”
3. Identifying the contents of an artificial intelligence generated
Section 4.7 gives specific examples of how to recognize and evaluate the content generated by artificial intelligence. In the “Lowest: Cancer of Misuse of Scared Content” section, the text reads:
“The content of the page shows that it was created by generative artificial intelligence, probably without original content and provides no value to users. For example, the article begins with ‘as a linguistic model, I don’t have information in real time, and my ultimate knowledge date is September 2021’ It seems that the end of the text of the article is cut off by the unfinished sentence ‘Neuroendocrine pancreatic tumors (net): Net pancreas are a rare type of pancreatic cancer that can have a bad effect’ “
4. The new technical requirements
The guidelines now determine that the assessors must exclude advertisements to ensure an accurate estimate:
“Some browsers like Chrome automatically block some ads. As a prosecutor, you need to exclude all the capabilities of the advertising ad in the browser you use to review the website for assessment tasks. Check browser settings before evaluating tasks to make sure your grades reflect exactly how people experience a page without settings and extensions to block ads. ”
Key interventions
Here are key conclusions for content creators and SEO professionals:
- AI content strategy: Guidelines explain that although AI tools can be used in content creation, the focus must be on providing unique values and not on the mass production of generic content.
- Quality in front of quantity: Extended sections about Spam and low quality content emphasize Google’s continuous focus on rewarding highly valuable, original content.
- Technical considerations: New ads block requirements suggest increased attention to how users experience websites, including advertising.
The next steps
When creating content for your website, keep in mind the following tips:
- Focus on creating the original, valuable content that serves the needs of the user
- Avoid using AI tools for mass production of content
- Ensure your content shows true expertise and authenticity
- Pay attention to how your content is displayed to users with and without advertisement blocker
- Be especially careful with ymyl (your money or life) topics when using AI tools
Following these guidelines can help you create content that is in line with Google’s quality standards.
Prominent picture: Masha_art/Shutterstock
