Great Minds Think Unalike: Advertising Week’s 20-Year Evolution

In this episode of The Speed ​​of Culture Podcast, Suzy founder and host Matt Britton talks with Ruth Mortimer, global president of Advertising Week. From bridging entertainment and education to embracing creativity in a technology-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in the shaping a dynamic future.

Advertising Week is more than a media company – it’s a reflection of where the industry is headed and a catalyst for the future of marketing. Ruth discusses how this iconic platform remains relevant, balancing global trends with local nuances. With insights on AI, diversity, and the evolving agency model, this episode is a must-listen for industry professionals looking for inspiration and strategies for prudence.

“As we enter a world where more and more is automated, I think that actual human creativity has a level of quality, a level of connection with other people that will become more desirable,” he said in the podcast.

Under Ruth’s leadership, Advertising Week has expanded its reach across continents, creating unique platforms for discussions that shape the future of the industry. Known for her passion for creativity and inclusivity, Ruth is also the driving force behind initiatives such as the Future Is Female Award and thought-provoking events around mental health, equality and innovation in business

Listen to Ruth Mortimer on the Speed ​​of Culture podcast to find out how Advertising Week is redefining industry events, supporting inclusivity and staying ahead in the ever-evolving world of marketing.

Main takeaways:

[Timestamp: 00:02:48] 20 years of maintaining relevance in advertising – Celebrating two decades of innovation, Ruth shares how Advertising Week has remained relevant by constantly looking ahead. She highlights her unique formula of mixing education with entertainment, ensuring that attendees leave inspired and equipped with actionable strategies. From unexpected speakers like Hollywood stylist Law Roach to future-focused discussions, Advertising Week continues to evolve with the industry, cementing its reputation for advertising professionals worldwide.

[Timestamp: 00:06:03] The Role of AI in Advertising: Small Tweaks, Big Impact – Ruth discusses the evolution of AI, moving from lofty theoretical ideas to actionable, small-scale implementations. She emphasizes the power of “little AI,” such as automating email subject lines to dramatically improve delivery rates. Ruth’s perspective offers a refreshing take on the role of AI—a practical tool to refine workflows and drive efficiency in advertisers’ day-to-day operations.

[Timestamp: 00:07:58] Creativity Beyond Limits: Democratizing Storytelling – Creativity in advertising is no longer limited to the walls of the agency. Ruth explores how technology has lowered barriers to entry, allowing creators from diverse backgrounds to redefine storytelling. He compares today’s content creator to the legends of Madison Avenue and discusses how the democratization of creativity is challenging traditional agency models. The rise of creators has not only reshaped advertising, but expanded the reach of the industry, proving that great ideas can emerge from anywhere.