How MediaLink Is Showing Up at CES in 2025

MediaLink, which has a long history in the Consumer Technology Association Consumer Electronics Show (CES)It continues its presence at the huge tech event this week, with a mix of big glitzy events and intimate salon experiences for customers and attendees.

Under its founder and first figure, Michael Cassan, MediaLink traditionally hosted a kickoff party on the Monday night of CES. This year, Kassan left the company and now runs a new business3C Ventures. MediaLink will not be hosting a party Monday night, but will continue with its annual CES executive dinner on Tuesday.

That dinner finds a lot of star power that joins the management consulting company, since the event will be headlined by a special musical performance by Meghan Trainor, with a set by DJ Hesta Prynn.

Curated conversations

MediaLink will be back in the C Space – a meeting point for the advertising, entertainment and content communities – with the official CES programming track Marketing Reinvented as part of its long-standing partnership with the CTA.

The track, which runs Tuesday afternoon at Aria and is open to all CES badge holders, will include talks with brands such as Sam’s Club, Home Depot, Samsung, Mars, Hilton, Amgen, Nissan, Kimberly-Clark, Adobe , Saucony and Cirque. of the Sun. Topics include changes in marketing, the future of trade media, and the rise of the customer experience (CX).

MediaLink also hosts “Links by MediaLink” throughout the week, a series of conversations that connect for technology players, agencies and brands, sand covering topics such as the state of AI for marketers, trade and media of sales, the evolution of sports marketing and entertainment. , and the pressure of consolidation in the agency world.

“What we’re trying to do here is a fairly small but still fairly practical curation of rooms of people representing all sides of the market,” Mark Wagman, general manager, MediaLink and partner, UTA, told ADWEEK. “These marketers are tired of hearing how these things could change the industry, or what this could do for their business. This is the year to make it happen for them.”