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This article was originally published on December 12
ADWEEK previously reported that the The streaming war was entering its messy era– and 2024 did not disappoint.
This year he saw Prime Video’s ad inventory shake the TV in front, streamers push more in the sport-or try to in the case of Disney, Warner Bros. Discovery, and Fox’s joint venture, Venu– and free, ad-supported streamers like Pee continue to fight for share and provide big advertising money.
As part of ADWEEK’s regular year-in-review coverage, we’re taking a deep dive into the top streaming services, seeing how they compare and the stories that matter heading into 2025.
Here are the biggest takeaways from the state of streaming:
Netflix’s busy year
In its third quarter call in October, Netflix announced that it added 5.1 million paid subscribers, reaching more than 282 million viewers for more than 14% year-over-year growth.
In addition to its continued crackdown on passwords, Netflix’s advertising tier, which is in 12 countries around the world, is also helping the streamer gain share, with its advertising president, Amy Reinhard, telling ADWEEK that the advertising supported plan is now coming around. 70 million monthly active users.
Moving forward, Netflix seeks to expand its measurement capabilities, build new advertising formats and programmatic offerings, and double its advertising revenue in 2025, when the streamer promises to reach a critical scale in its advertising plan.
The advertising numbers of Disney + have revealed
Disney has more than 236 million total direct-to-consumer subscribers across its portfolio, with nearly 123 million coming from Disney+ (without India) and 52 million from Hulu.
