How the Big Streaming Services Stack Up Heading Into 2025

Tubi announced this year that it has reached nearly 80 million monthly active users, which is metric terminology that other streamers across the industry will become increasingly familiar with in 2025.

For example, Netflix, which will not report its subscriber numbers starting in the first quarter of 2025, will continue to share MAU numbers for its advertising tier, the company’s president of advertising told ADWEEK .

A blitz of sports throughout

With sports being one of the last forms of TV viewing, one of the only properties where CPMs have increased in the first place, and programming that continuously experiences men’s and women’s ratings records, many streamers they put themselves in the game and see results.

For example, YouTube TV’s NFL Sunday Ticket helps the company stay near the top of the streaming charts, and Amazon’s Thursday Night Football is reported to be averaging 13.61 million viewers on Prime Video so far this season, 9% higher than ratings at the same point last year.

But on the way to a potential all-streaming future, some are also crying foul.

After Amazon took over WBD’s share of the NBA and National Women’s Basketball Association market, joining in an 11-year deal with ESPN and Disney’s NBCU, WBD sued the NBA for the plan, then establish a new deal that includes the rights to show NBA content on its Bleacher Report and House of Highlights outlets, as well as various overseas distribution.

Meanwhile, Fox, Disney and WBD planned to launch their joint Venu streamer in 2024 before a lawsuit from the leading sports streamer. Fubu prevented the project. Now, Venu is in limbo. However, Fox’s chief financial officer Steven Tomsic recently noted during the UBS Global Media and Communications Conference that the companies will expect the outcome of their appeal in early 2025.

Finally, Netflix, which will stream two exclusive NFL games on Christmas Day, had a recent snafu with its live boxing match Jake Paul and Mike Tyson facing buffering issues. However, ADWEEK learned that the streamer has beefed up its systems to be ready for the games.

Although there may be some bumps in the road, when it comes to streaming sports, 2025 is game time.