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Yes, Tom Brady appeared at Delta Air Lines CES 2025 Keynotebut before that, football and sports in general had an impact on this year’s show. In fact, NFL commissioner Roger Goodell appeared at the Sony press conference, which ranks as the tech giant the official technology partner of the NFL and the official supplier of sports headphones.
We’ve seen aspects of this partnership come to life, most recently with Sony’s Beyond Sports helping to power alternative real-time broadcasting. The Simpsons football match Disney Plus and ESPN Plus. This broadcast was made possible with Sony’s Hawkeye solution, which tracks players using sensors on the field, but also different cameras.
When the partnership was announced, Sony teased us that a headset designed for NFL coaches was in the works, and we got our first look during Sony’s press conference. If you guessed that it would have the Sony brand, you are correct, and that track to be a corporate sponsor.
We don’t have specifics or more details, but this is the latest prototype of the coaches’ headset that Sony is developing for the NFL. It will have active noise cancellation, something that Sony knows a thing or two, considering the performance of the Sony WH-1000XM5 headphones, and there will be some extra connections here.
These will be connected to Verizon’s 5G network – the carrier is another partner of the NFL – although it is not known if they will also have Bluetooth or other connectivity. There is a large boom microphone for a clear pickup, even when on the side, and there is also a receiver of some sort. Chances are, as the next NFL season approaches, Sony will be ready to share a little more.
It is clear, however, that the collaboration between the two brands is growing, since Sony and the NFL often work together to secure replays, develop camera positions, expand Hawkeye to new stadiums, and much more. Indeed, we got a quick behind-the-scenes look at the camera setup and production areas at Allegiant Stadium in Las Vegas, Nevada, thanks to the companies’ growing partnership.