In Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry

“It would be nice, or at least a change of pace, to see an ad with someone who is soberly curious, going out, going on dates, having fun… and maybe the public doesn’t recognize or understand what’s in their glass until at the end of the night,” Sheinbaum said.

Such an ad would be “a bigger statement” than someone drinking a non-alcoholic beverage at a wedding, birthday, celebration, promotion, or other major life moment, “and still living their best life.”