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Ipgee Willikers!
You know that this is the period between teens accepted in college, but before graduating from high school when suddenly their class is not that important?
Maybe this is currently happening to IPG, such as equivalent before accepting the seniors.
Total revenue of Holdca decreased again, the company announced during its Last quarterly earnings Thursday. But that’s okay, according to Director of Philippe Krakowsky, because these unpleasant results were “in accordance with our expectations” by a quarter.
IPG -O’s net income (which means its revenue before the cost of charge) reached two billion dollars for Q1, and organic net income reduced by 3.6% compared to the same time last year.
Looking forward, the IPG maintains its 1% to 2% income prognosis throughout the year, as it is still restructured for the upcoming merger with an omnica, which is still on its way to closed during the second half of 2025.
Screens everywhere. Then what?
Samsung has a bold plan to place more screens on all sides – and especially throughout the homes of people.
It’s not a hyperbole. This year, Samsung made his debut on what relates to his “screen strategy everywhere”.
What is the assumed benefit of consumers?
Well, there are cases where it is useful to control different devices wherever you are in the house, according to the Jeong Seung Moon, EVP and head of the research team and development for Digital Devices at Samsung Electronics, talks with Verge.
Smart Home Appliances can also use screens to, for example, suggest a recipe based on what’s already in the refrigerator, Moon says or setting a cooker at the right temperature. In the meantime, the washing machine and dryer could provide feedback on energy consumption and may advise the owner to use fewer detergent.
Moon says that “no plans” to introduce ads into these home appliances, as Samsung has with its smart TVs. “Any future policies will be led above all that best serves the needs of our customers,” he says.
However, dealers and manufacturers appear to be at the end interpret your customers’ needs to mean greater collection and detting of data.
Good (appetite) iver
Justin Vernon, the frontman of the Indie band Bon Iver, recently led an unusual marketing for a new band album – and, at first glance, looks a bit fish.
Usually Rallusive Vernon opted for a oral word strategy and some unusual collaboration with brand-all connection with Salmon-for promotion of a new group album entitled Sand, fable. One of the notable examples is a can of salmon bon iver in partnership with Fishwife from canned fish. There were also laptops of salmon color with a stationary brand and Manhattan in a salmon color at a bar in Seattl, among others. Bon iver worked with 25 partners in everything.
But why fish?
The short answer is: humor and whimsicality. And for the record it does not directly create income. They actually lose money, Robby Morris, Vice President of Creative Marketing in a secret group, who runs Indie label Bon iver Jagjaguwar, says he says Marketing Brew. But organic social engagement and oral word are more than they made up for lost money.
Sometimes you don’t need an imaginative ROI strategy or streaming ad. A good old -fashioned way works as well, as in an oral lecture and plastering face on a fish can.
But wait! There are more
Adland, a Library of the TV creative who returned in the 1970s, gained Marketcuce. [Ad Age]
Gopuff adds Koddi as a partner for measurement of incrementality. [Marketing Dive]
A confusing journey to find an individual content for content that has thrown out attacking sports blogs – which AI does not write. [Defector]
Can the publishers survive through Google Ad Tech Raschp? [AdMonsters]
Meta promises to demonize unwanted mail accounts on Facebook, but does not mention the growing tide of the generative AI SLOP on its platform. [Engadget]
You are hired!
PMG hires an IPG Vet Chad Stoller for running global media. [Adweek]
Audition is appointed by Jenny Nelson for CMO. [Radio World]
