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LG and Samsung are adding Microsoft’s Copilot AI assistant to their TVs


LG and Samsung announced their 2025 smart TVs at CES this weekend, and some will include access to Microsoft’s Copilot AI assistant. Both TV makers are riding the AI ​​hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG adds an entire AI section to its TVs and rebranding its remote to “AI Remote”, in an effort to sell consumers on the promise of major language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the the company describes access to Copilot as a way to enable users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t yet demonstrated its Copilot integration, but it has demonstrated its own Chatbot AI that is part of its TVs. It seems that Copilot will appear when LG TV users want to search for more information on a particular subject.

Samsung is showing off its AI Vision features at CES this week.
Image: Samsung

Samsung also has its own Brand Vision AI for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There is also a new AI button on the remote to access AI functions such as recognizing food on a screen or AI home security functions that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors with Microsoft Copilot,” says Samsung. in a press release. “This partnership will allow users to explore a wide range of Copilot services, including personalized content recommendations.”

I’ve asked Samsung for more information or images of Copilot in action, but the company has nothing more to share right now. I also asked LG and Microsoft for more information about Copilot in TVs and neither company responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to call this a nifty feature that LG, Samsung, and Microsoft clearly aren’t ready to demo.



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