LinkedIn Courts Influencers With Video Ad Bucks; Google Brings Search Ads To Search Bots

Lights, camera, LinkedIn

LinkedIn loves the video.

In order to keep up with the growing popularity of the B2B Creator marketing, LinkedIn extends access to Brandlink, his video ad tool. Brandlink now allows creators to place video ads in posts, while previously supported ads only in publisher posts, Age of ad Reports.

Brandlink LinkedIn is the first program for the division of revenue for creatives. Since video content takes on a leading role on social media platforms, tools like this drawing are for B2B creators that may have overlooked LinkedIn, but can now replace and bring existing content on the platform.

Case in points: The competent action of the Influencer Marketing Agency expects to launch three times more of the B2B Creators campaign at Linkedin 2025 than in 2024.

Since Brandlink is launching in June 2024 (under the name Wire program), the completion rates of the Video on LinkedIn have increased by 130%and views of 23%.

However, some B2B brands prefer to hold pictures and written posts, citing consistency and creativity as the main drivers behind their success. So, at least the video did not kill a blog star … yet.

Stop making Adsense

Google expands its AdSense for a network search to start showing ads in conversations with AI Chatbota, Bloomberg Reports.

The search adsense is a product that the publishers can use to enter a search function of your own website. Basically, it causes the ads to appear at the top of the search page of the search results in the same way as the user would enter his inquiry directly to Google and not to the third party website.

According to an anonymous source that spoke with Bloomberg, Google started conducting chatbot tests last year with Startaps like IASK, a free mobile application that is sold as an “advanced AI search engine” and a “academic research” platform that can write essays on MLA format based on users. (So, not really winning “”AI helps children cheat on homework”States soon.)

This is an obvious game for Google, threatening a loss of a search market for AI companies like Openi and Confusion.

Severe attackers have still not realized how to best bring their own llm – if Google can first crack and make it available to smaller startups, it may be able to turn the scale in its advantage only through a clean scale.

Compensation finally

Apple has received the crazy decision of US District Judge Yvonne Gonzalez Rogers, who has ruled that Apple cannot collect fees for sale outside his iOS ecosystem, Bloomberg Reports.

Epic won this right in 2021. But since then, as Judge Gonzalez Rodgers notes, Apple deliberately ignored those legal orders. First of all, he ran into 30% of IOS fees at 27% of sales fees outside iOS.

This is a great opportunity to grow mobile devices. Stripe immediately announced a new functionality for Internet payments associated with iOS apps [H/t Eric Seufert].

Another important development is that Apple’s executors were addressed to the US lawyer for potential criminal prosecution, because at least one person was lying under oath. Tim Cook receives an unpleasant invitation to make a decision to move forward with the plan to consciously neglect the court commands.

As the Adexchange’s Daily Bulten mentioned, Apple has made the practice of malicious inconsistencies in recent years-what will say, that, that Commands on intention.

Large technological companies like Apple, Google and Meta played it quickly and lightly with disinterested and disrespectful decisions made by judges and legislators overseen by technological products.

A little fear of law would be a healthy development in the Silicon Valley.

But wait! There are more

Madwell’s advertisement is excluded, and executive director Chris Sotka cited the financial rudeness of former executives and citing a “printing narrative that accuses me of our financial instability” as the reason why the Agency lost the largest client, Verizon. [AdWeek]

Reddit considers legal proceedings against the researcher of the University of Zurich, who performed an unauthorized persuasion experiment on the platform on the platform using AI Chatbots. [404 Media]

Instacart acquires Wynshop, a provider of internet stores for food. [TechCrunch]

Vox Media Vox Media sold Valvet and much of her Masthead was fired. [Kotaku]

The CTV network aimed at the Revry minority adds revolt to its advertisement exchange and takes more shots in sale of trade information. [AdMonsters]

Digital Media Gallery focused on social services Media acquires fashion pages of Coveteur. [WWD]

Meta CEO Mark Zuckerberg says AI Chatboti are the solution to the loneliness epidemic. [Social Media Today]

You are hired!

MarketCast market research company appointed Amy Fenton and Paul forgotten as co -presidents. [AdWeek]

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