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L’Oréal hopes its latest beauty gadget can demystify skin care. At CES 2025, the company announced Cell BioPrint, a device designed to analyze your skin and give personalized advice on how to slow down the signs of aging.
The device is the result of a partnership with NanoEntek – a Korean startup that specializes in chips that can read biofluids. A person essentially takes a strip of facial tape, sticks it on their cheek, and then puts the strip in a buffer solution. This solution is then inserted into a cartridge for the Cell BioPrint to analyze. Once the sample is processed, the device takes an image of your face while answering a few short questions about skin problems and aging.
From there, L’Oreal says it uses proteomics, or the analysis of protein structure and function from a biological sample. In this case, the Cell BioPrint is designed to determine how old your skin is. It will then provide personalized advice on how to improve the appearance of your skin, as well as predictions on how responsive your skin may be to certain skin care ingredients.
It’s an attractive claim, but as with most beauty technology, it’s difficult to properly evaluate L’Oréal’s methods without peer-reviewed studies or experts weighing in. at first they manifest themselves. For example, it may be able to determine if your skin is prone to hyperpigmentation or enlarged pores.
Skin care has become very popular during covid-19 lockdowns, sparking a shift in beauty trends toward self-care and the rise of “skinfluencers”. Moreover, that virality has since turned skin care shopping into an extreme sport. Jump on TikTok, and you’ll find dozens of skin influencers inviting you to drop $80 on a vial of vitamin C serum, discussing the moisturizing properties of glycerin versus hyaluronic acid, or giving a thumbs up for this or that retinol cream. (Some may even convince you to buy a stick hitting your face to increase the effectiveness of these ingredients.) It’s confusing, expensive, and crazy, what works for one person may not for another. The most the average consumer can do is cross their fingers and hope that the latest potion they bought will actually work.
The appeal of Cell BioPrint is that it claims to use science to cut through this noise. Maybe every skinfluencer says that you need to start using retinol when you are 30 years old, but this The device will tell you, based on your own biology, if the retinol will really work for you. Personalization has always been a major theme with CES beauty technology, but it is particularly compelling with skin care, which is highly dependent on your individual biology. But again, right now there’s no way to know how reliable Cell BioPrint’s science and recommendations are.
L’Oréal says the Cell BioPrint will be easy to use, with the process taking just five minutes. It also says that people will be able to repeat tests, allowing them to monitor changes and progress over time. That said, it could be a while before something like Cell BioPrint is available to consumers. L’Oréal says the device will first be piloted in Asia later this year, but otherwise had no concrete launch timeline or price.
