Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein

[11:04] Understanding Today’s Consumer – Mark observes that post-pandemic consumers have shifted from having bucket lists to “to-do lists,” with people more eager to travel without waiting for traditional planning restrictions. It also discusses Hilton’s competitive advantage over home-sharing services through the combination of three elements: large physical space, service culture, and technology enablement.

[13:26] Legacy and Leadership – Mark reflects on his dual ambitions as CMO: advancing the brand from being loved to truly loved, and creating a legacy through mentoring and talent development. He emphasizes the importance of brand advancement and people development in his leadership approach.

[14:03] Authentic Celebrity Partnerships – Mark discusses Hilton’s collaboration with Paris Hilton, highlighting the authenticity of the relationship given his family connection to the brand. She explains how her personal history with Hilton hotels and true connection to the brand make her an ideal partner, while also noting the importance of balancing different generational appeal through diverse influencer partnerships.