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Meta Sunday announced a new video editing app called Edits, following ByteDance’s video editing app CapCut removed from the Apple App Store and Google Play Store as a part TikTok ban.
Instagram host Adam Mosseri (pictured above) he said on Threads that the app will launch next month on iOS, with an Android version to follow later. He added that the company is working with select creators to gather feedback on the app.
“Today we’re announcing a new app called ‘Edits’, for those of you who are passionate about shooting videos on your phone. There’s a lot going on right now, but whatever happens, it’s our job to provide the best possible tools for creators,” he wrote.
Mosseri said the app will have a set of creative tools, including a dedicated inspiration tab, an idea tracker tab and a high-quality camera. In addition, they will be able to share draft versions of their creations with friends or colleagues. He added that once published, creators will be able to see insights into how videos made with Edits perform on Instagram.
In a separate post, he emphasized that the app is “more for creators than casual video makers,” which is hard to quantify in measurable terms.
Meta has historically made moves to fill gaps in the market. When TikTok was banned in India in June 2020, it launched a similar product, Instagram Reels, a few days later, in early July. In 2023, the company also launched Threads, a rival to text-based social networks such as X. The company probably realizes that many video creators will try another tool in the absence of CapCut. Even if the app returns, the uncertainty will create opportunities for other tools.
Earlier this month, a video editing application supported by a16z Descriptions have moved to a freemium model to attract more users and trigger CapCut.
