Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

Concierge-driven services combined with world-class data, the AI-powered tool delivers unmatched customer solutions

Muck Rack, the leading provider of award-winning PR software built for business performance, announced that it has acquired Ruepoint, a leading global media intelligence company, to provide even more robust professional services through curated monitoring, digests and insights, to inform and PR and communication decisions. and strategies. The acquisition follows the company’s acquisition of social media platform Keyhole in September 2024, rounding out Muck Rack’s comprehensive and integrated platform.

The acquisition combines Ruepoint’s industry expertise, seasonal content augmentation capabilities, and measurement and insights services with Muck Rack’s world-class data and AI-powered tools. Customers who opt for the new enhanced media intelligence services as part of their Muck Rack subscription will leverage the deep industry knowledge of the Muck Rack and Ruepoint teams and the best of both companies’ technical ingenuity to inform strategy, track market competition and demonstrate PR impact. on business results.

“In the media landscape, where the plethora of new platforms and rapid news cycles can overwhelm, Ruepoint serves as a guiding light, lighting the way for brands to navigate through the noise,” said Greg Galant, co-founder and CEO of Muck Rack. “By integrating Ruepoint’s expertise with Muck Rack’s innovative tools, we enable our clients to chart a clear course toward impactful PR strategies.”

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Muck Rack’s concierge-driven media intelligence services are available as an additional offering in the Brand Premier subscription package to streamline the PR workflow and get clients the right results, faster and more efficiently. The new solutions include:

• Careful monitoring: Comprehensive and curated global media monitoring in print, digital, television and radio, summarized and enriched by a team of editors and delivered via email, API integration, portals or business intelligence software.
• Executive Digest: Tailored digests and media reviews tailored to keep specific business audiences informed, from the C-Suite to Public Affairs to Legal.
• Measurement and Insights: Consulting-led services with quantitative and qualitative measurement and evaluation of earned and social media channels, summarized with graphical and narrative reports and interactive dashboards, designed to provide actionable insights on trends, campaigns, media impact and reputation, to measure effectiveness. and the impact of PR strategies.

“We built Ruepoint on the belief that editorial expertise, combined with robust data, can uncover powerful insights that show the true business impact and value of PR,” said Kevin Fagan, co-founder and CEO of Ruepoint. “Joining forces with Muck Rack, an established leader in PR software, is the next natural step to amplify our mission. Together, we will offer global brands a deeper understanding of their media performance and the confidence to act decisively as they adapt to new challenges and opportunities.”

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“We are committed to providing not just information, but actionable, human-curated insights that enable communicators to drive meaningful business results,” added Raina Lazarova, co-founder and COO of Ruepoint and Global Chair of AMEC, the International Association for the Measurement and Evaluation of Communication. “Muck Rack’s cutting-edge technology and global reach, paired with Ruepoint’s content curation rigor and personalized approach, will create a truly unmatched unified media intelligence offering. We are excited to help clients navigate the evolving media landscape and to achieve its strategic goals with greater clarity and impact.”

Built from the ground up in-house and powered by the best data in PR, Muck Rack leverages the latest artificial intelligence and machine learning to monitor over 600,000 media outlets worldwide and over 3.5 million articles a day , on television, print, digital, podcasts, newsletters and social media. Powered by the industry’s most accurate and reliable data, its Dashboards tool offers results-based models to measure five key areas of media relations, including Media Impact Analytics, Brand Reputation Insights, Competitive Analysis, Relationship Summary and Outreach performance.

The acquisition of Ruepoint comes at a time of rapid development and financial success for Muck Rack. In September 2024, the company acquired social media listening company Keyhole and will soon integrate social listening into its software to help clients understand how social media and news coverage work together in the broader media ecosystem. The company received its first institutional capital investment of $180M in 2022, and remains controlled by the founder, the majority of the founder and profitably.