Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Courses held by programming experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others
The program’s Board of Honors brings together emerging industry leaders for collaboration and value creation across the supply chain
Nexxen, a flexible global advertising technology platform with deep expertise in data and advanced TV, announced the launch of Nexxen U, a premier global education program for linear, connected TV (“CTV”) and digital, taught. from buy and sell industry experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others.
An additional component of the program is a Board of Honors made up of rising industry leaders that include agencies, brands, publishers, platforms and broadcasters including KINESSO, Tinuiti, Assembly, Philo and H/L. The board aims to forge cross-marketplace connections and shape Nexxen’s product roadmap to create unique value for customers across the company’s end-to-end platform.
Marketing Technology News: MarTech Interview with Gulab Patil, Founder and CEO @ Lemma
In 2024, Nexxen surveyed CTV and digital buyers and found that despite being increasingly tasked with planning programmatic holistically across linear, CTV and digital, 56% of buyers feel they have little or no understanding of the linear programmatic component , including addressable. and data-driven linear. Only 37% feel “very comfortable” putting together a programmatic plan for linear, CTV and digital video. Surprisingly, 48% say they are only able to devote an hour or less per week to learning.
Nexxen U designed outcomes for students range from a confident ability to build cross-channel media plans that address identity, media waste and measurement challenges to an intermediate-level understanding of the current state of industry, including challenges, opportunities and solutions for advertisers, as well as such as the sales perspective. The courses are complemented by exclusive research reports, playbooks, SME interviews and webinars.
Marketing Technology News: In the era of TikTokization of Advertising, the perfect ad does not exist. Where do creators go from here?
“Finding the right resources to learn about convergent linear, streaming and digital is as fragmented as the media space itself. With so many of our buyers focused on linear and CTV, we saw an opportunity to build an accessible and centralized digital destination that allows buyers to master converged media for their campaigns,” said Kara Puccinelli, Chief Customer Officer, Nexxen.
“Holistic campaigns are critical for scalable, audience-centric reach tailored to viewer behavior, but this comes with inherent complexities,” said Peter Parisi, VP of Strategy and Addressable Activation, KINESSO. “KINESSO is committed to simplifying and unifying our customers’ media, data and measurement – and having an education-focused partner like Nexxen allows us to do this while moving the industry forward.”
