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The new integration allows Optimove customers to leverage the free cross-platform messaging app for highly personalized, engaging and efficient CRM marketing campaigns.
MMDSmart, a leader in business messaging, CPaaS, and call center solutions, has announced a partnership with Optimovethe first customer-driven marketing platform to integrate Viber, the cross-platform messaging app as a new integrated marketing channel. The partnership enables Optimove customers to leverage the power of Viber for more personalized, engaging and impactful customer interactions, strengthening their CRM marketing efforts and driving business growth. The new channel joins Optimove’s existing marketing channels such as mobile, text, push, email, WhatsApp, and more.
With nearly 1.17 billion users worldwide and more than 820 million monthly active users, Viber connects people in 192 countries in 40 languages. Its robust features and high engagement rates make it a powerful platform for delivering personalized real-time communications.
The integration of Viber into Optimove’s suite of marketing tools further enhances brands’ ability to connect with their audiences through impactful, personalized, multi-channel campaigns wherever they are. This partnership highlights Optimove’s dedication to the extensibility of marketing channels and MMDSmart’s leadership in innovative communication solutions.
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Optimove customers gain several key capabilities from adding Viber as a marketing channel:
- Personalized recommendations and content delivery: enriches customer engagement across channels and enables brands to seamlessly integrate Viber interactions into every cross-channel journey. Viber can be used for AI-orchestrated campaigns and trips in Optimove.
- Dynamic Orchestration: Viber’s rich multimedia capabilities can now be seamlessly orchestrated alongside all digital and offline channels through Optimove, resulting in increased audience relevance and engagement,
- Extended customization: With more than 1 billion users worldwide, Viber offers unparalleled marketing customization access to new global markets, including emerging regions such as Brazil and Southeast Asia.
- Improved efficiency: MMDSmart’s reliable messaging infrastructure ensures seamless and cost-effective communication for brands of all sizes.
“Adding Viber as a marketing channel aligns perfectly with our mission to empower brands with innovative tools to enhance their marketing impact,” says Adi Dagan, Senior Director of Optimove Partnerships. “Viber’s global reach and capabilities open up new opportunities for our clients to deliver hyper-personalized, data-driven campaigns directly to their customers. Partnering with MMDSmart, we’re excited to provide marketers with another powerful tool for building relationships sustainable and achieve measurable results.”
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“We are honored to partner with Optimove to integrate Viber’s unique messaging and engagement capabilities into their powerful CRM platform,” said Arie Frenlakh, CEO of MMDSmart. “The importance of a personal touch in marketing in 2025 cannot be overstated. Optimove’s ability to deliver hyper-personalized, data-driven campaigns combined with our intuitive business messaging platform MessageWhiz, and the vast global reach of Viber create unparalleled opportunities for customer engagement, helping marketers connect with their audiences in smarter, more impactful ways.
